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why does my website not rank in Yahoo, but does in Google - do yahoo penalise sites that do well in

5
2006-08-04 14:25:38, Category: Programming & Design
I have a uk designer clothing website that dominates Google and is biggest in UK, but on Yahoo search we are nowhere - with minor players who have poor websites at the top! Yahoo results seem very strange - do i need to optimise differently or are Google/Yahoo incompatible? If yahoo are penalising us for doing well in Google, what credence can you palce on Yahoo natural listings? Or are yahoo 'natural' listings tied in with sponsored results?

Answers

  1. rightmark_web

    On 2006-08-05 02:48:49


    Yahoo and Google rank their pages differently. They also a have different links to different directories and other search engines. Google uses over 320 different factors to rank pages, one of the most impotant is inbound links. So if your site has a lot of people linking to it that have high pagerank then your site will benefit more in google than yahoo. Yahoo has a bit of a cross section with importance place on on-site content more heavily than Google. In the last six months, Yahoo listing have become much more difficult to acquire, whereas six months ago they were relatively easy. MSN on the other hand seems to place a high value on keywords than the other search engines. So the answer is YES, you do need to optimise for each search engine by basically doing all the right things for SEO some of which are not relevant to Google but are more relevant to other search engines. I am not aware of any linking between Yahoo and sponsered listing ro with Google placements and my experience suggests they don't exist. Logically, it would not be useful for Yahoo to do this.

  2. dotcomslashnet

    On 2006-08-04 14:39:57


    The Yahoo! and Google ranking algorithms are similar - but the data that each engine has collected diverged some years ago (from recollection). There is some interesting reading about Google rank here.. http://www.google.co.uk/intl/en/webmasters/ I believe the principals are similar for Yahoo! .. and you can submit your site to yahoo here: http://search.yahoo.com/info/submit.html Hope this helps.

  3. Kitty

    On 2006-08-04 14:30:00


    You have to buy Yahoo Search Marketing. Here is the site: https://secure.overture.com/s/dtc/center/?mkt=us What happens is you list keywords that you want your site to come up under. You bid on how much you want to pay per click thru (how many people actually click onto your website from Yahoo). Depending on how much you bid, you are the first, second, third, etc listing on the search.

  4. karimhassan

    On 2006-08-04 14:31:51


    i dont know. but yahoo would never penalise ppl or anything with google, as yahoo use to be partners with google for a very very long time. but somtimes search results vary from yahoo.com and yahoo.co.uk

  5. injanier

    On 2006-08-04 15:37:58


    I'm not sure how Yahoo ranks things, but they certainly do it differently than Google, and they manage to miss some obvious stuff. Yesterday I was looking for a site by an author about her new book. Nowhere to be found on Yahoo, top of the page on Google. The page was about the book, named after the book, and by the author. Perhaps Yahoo is penalizing sites for excessive relevance?